What is Affordable Search Engine Optimization?
The purpose of SEO is to drive visitors or "traffic" to your company's website. This is done by having your website appear at the top of Google's search results when somebody is searching for something your company offers.
To achieve high rankings, Google needs to believe your website delivers the most relevant information on that topic. It must also consider your website to be the best structured and most desirable as related to that exact search phrase. What determines if this search engine will "love" your website for a specific search phrase or "keyword" is Google's enormous algorithm that calculates hundreds of factors. The job of the SEO professional is to identify those most important to your website and the particular keyword, then adjust your site accordingly. There should be continuous monitoring and management in order to outrank your competitors and to maintain positions, as positions are constantly changing. It's not uncommon for a website to hold a top 3 position then drop to page 2 in a matter of days for highly competitive keywords. It's a constant battle. Doing it on a small business budget makes it even more difficult. Fortunately, as a small business seo company with years of SEO consultant experience under our belts, we've made affordable search engine optimization services for small business a reality. Rankifier is here to help your company win!